PCG (Packaged Consumer Goods)
A cross-functional business game that develops strategic thinking, financial insight, and collaboration across departments.
This simulation replicates a full PCG operation, including sales, marketing, logistics, finance, and supply. Participants take executive roles and lead the company through real challenges in the FMCG world.
1-2 days
Up to 25 Participants
Hybrid, In-Person and Online
DESCRIPTION
A cross-functional simulation for consumer goods companies, focusing on the full value chain—from supply and sales to brand and finance. Participants experience the interdependencies of their decisions and how they create or destroy business value.
Brand building and brand positioning
Marketing vs sales alignment
Supply chain impact on sales and vice-versa
Drivers of growth: margin mix, pricing, forecasting
- Working capital and P&L ownership
OUTCOMES
What Your Team Will Gain
- Financial acumen across departments
- Clear understanding of growth levers
- Alignment between departments
- Reflection on soft skills and leadership
Perfect for:
- Brand Managers
- Trade Marketing Executives
- Sales Leadership
- Supply & Operations Directors