Car Dealer Simulation

A strategic simulation where participants run a car dealership and learn how operations, finance, and sales drive performance.

This simulation immerses participants in a dealership environment, challenging them to balance stock, plan promotions, manage P&L (Profit & Loss) and NWC (Net Working Capital), and make decisions as if they were top management.

1-2 days

Up to 25 Participants

In-Person and Online

DESCRIPTION

An immersive simulation tailored to the automotive retail environment. Teams run a dealership, managing stock, pricing, P&L, and coordination between sales and after-sales. Designed to enhance business thinking and decision-making in dealer networks.

  • Avatar-based simulation (players “live” the business

  • Progressive complexity in each round

  • Gamified soft skills assessments

  • Powerful analytics and feedback

 

 

OUTCOMES

What Your Team Will Gain

  • Stronger ownership from participants
  • Alignment across sales, marketing and logistics
  • Better understanding of P&L and working capital
  • High engagement and practical learning


Perfect for:

  • Dealer Network Managers
  • Regional Sales Managers
  • After-sales and Marketing Executives
  • Country Sales Directors