This simulation enables managers and employees to the business through their everyday activities and decisions. This understanding helps managers transcend traditional notions about functional barriers and ultimately leads to improved decision making and problem solving, and therefore improved company performance.

Following a realistic business process, participants make decisions across the value chain. These decisions impact their business results, as the market operates through a computerized model that reflects the consequences of their choices.

Teams go through business cycles, analyzing financials and retail KPIs. Benchmarking helps them understand business performance drivers and real-world KPIs.